Janice Dean, the perky, popular gossip reporter for "Imus In The Morning" radio show in New York, and Sid Rosenberg, her friend and sports reporter on the popular morning show, broadcast daily on MSNBC, have come to a major crossroads in their careers.

New to the show, Janice finds the job more than a bit intimidating. She is the only woman in the cast of all males who regularly rib her for her less than stellar look, and a hairstyle that has been described by some as looking like "Mrs. Doubtfire's". Much to his chagrin, Sid is also subject to daily taunts by the cast, for his less than "law abiding" look.

Now, for Janice's and Sid's first broadcast in front of a live audience they have both challenged each other to the makeover that could place Janice on the red carpet in Hollywood and Sid noticed as the stations new "Golden Boy".